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You understand that certain parts of the population have substantially better opportunities to benefit from low-cost access to knowledge. You do not see this in purely economic terms; you also believe there are social factors at work affecting underserved populations.
You want to partner with a skilled and socially-minded organizations to develop innovative communication and advocacy tools that simply and effectively achieve real-world goals – not to ‘over-build’ a technology solution but to improve and increase your communications, outreach and awareness efforts.
You want to develop projects that create and transfer social knowledge. You understand that 'social media' is an empowerment tool that lets people find and use information that is important to them – effectively creating knowledge.
You want you to be successful. You want to find new supporters around the globe, get your key messages to those off and online, re-engage your base, have greater influence on national and global policy, get more and better press coverage and finally, build more and better partnerships. You understand that the Internet is changing many aspects of our day-to-day experience, our economy and our society. You see the opportunity of audience engagement through innovative use of social media tools. | You understand that knowledge sharing has a positive impact on poverty reduction, preventive health measures, capacity building, empowerment and helps reduce inequalities within our societies. |
You understand that there are four pillars that are critical to social media success: - comprehensive planning and strategy
- content and key message development
- social knowledge sharing and community tools
- metrics to help you quantify the effectiveness of your efforts
You know you need to participate, but where do you start?
You have a strong communications strategy but where does ‘social knowledge’ fit in? You want to understand where 'new media' tools fit in your public relation and communication plans. You want to streamline your offline and online channels to increase the effectiveness of your advocacy efforts.
You want to make a difference – but want to do it right. Contact us and ask what we can do for you.
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